"If a picture is worth 1000 words, a prototype is worth 1000 meetings. "
– Tom & David Kelley, IDEO
My previous education in product design and experience in web development has allowed me to acquire a diverse set of creative and technical skills, bringing me closer to my passion: create meaningful user experiences. As a web designer, developer and project manager, I apply my own unique and holistic design process to each project I take on. My versatile portfolio includes projects for B2B and B2C companies, here in beautiful British Columbia.scroll down to see my process
Identify opportunities and design goals by understanding the business and competitive landscape. Discover who the users are and what are their needs.
The planning stage discoveries now becomes a reality. Combine rich user interfaces, smart interactions and visuals to produce a design that is meaningful to the target audience.
Refine the design through testing and prototypes with real users. Emphasize on the details that make a big difference in the refined results.
Using the golden ratio as inspiration and a guidline to achieve organic, fluid forms with meaning. Constant iterations with colour and technique is necessary when redefining my brand. This is a visual representation of myself and who I am.